Business Inquiry

 Who we are/attendance:

  • University of Arkansas student led and organized music festival.
  • Headliners Concert Committee, the organizers of the third annual Springtime of Youth, will be celebrating their tenth anniversary of bringing headlining acts to campus
  • First year – 7,000 students
  • Second year – over 8,000 (1,000 of which was General Admission)
  • Plans to expand to 10,000 this year


  • Provide opportunity for businesses to advertise and sell their merchandise at the music festival by providing an area for vendors to set up tables
  • Make this a local event for the college students and community


  • NO cost – Unless you want to rent a tent (our preference is rental through Intent). We will provide a table and two chairs for your convenience
  • If renting through Intents we recommend that you include lighting as the festival goes until 11pm

According to a 2015 study published by AEG, Millennials prefer brands that participate in music festivals.

  • 93% of respondents say they like brands that sponsor live events;
  • 81% say that the coolest brand experiences they’ve ever seen somehow involved music in a live setting;
  • Around 80% admitted that the best and most effective way for brands to connect with them is through a branded live music event; and
  • Those millennials who engaged in a branded music experience come away with a 37% better perception of the brand.

Here is list of what works best to engage Springtime of Youth Attendees

  • According to over 1,000 music festival attendees surveyed by EventBrite, Top 10 Brand Activations that Attendees engage with
    • 70% Food or Drinks
    • 61% WiFi Access
    • 55% Festival Merchandise
    • 48% Artist Merchandise
    • 46% Cell Phone or Mobile Device Charging Stations
    • 45% Access to Lounge or Relaxation Areas
    • 43% Photo Booth
    • 40% Product Samples
    • 34% Branded Merchandise
    • 32% Sweepstakes for product or cash prize

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