Business Inquiry
Who we are/attendance:
- University of Arkansas student led and organized music festival.
- Headliners Concert Committee, the organizers of the third annual Springtime of Youth, will be celebrating their tenth anniversary of bringing headlining acts to campus
- First year – 7,000 students
- Second year – over 8,000 (1,000 of which was General Admission)
- Plans to expand to 10,000 this year
Plans:
- Provide opportunity for businesses to advertise and sell their merchandise at the music festival by providing an area for vendors to set up tables
- Make this a local event for the college students and community
Cost:
- NO cost – Unless you want to rent a tent (our preference is rental through Intent). We will provide a table and two chairs for your convenience
- If renting through Intents we recommend that you include lighting as the festival goes until 11pm
According to a 2015 study published by AEG, Millennials prefer brands that participate in music festivals.
- 93% of respondents say they like brands that sponsor live events;
- 81% say that the coolest brand experiences they’ve ever seen somehow involved music in a live setting;
- Around 80% admitted that the best and most effective way for brands to connect with them is through a branded live music event; and
- Those millennials who engaged in a branded music experience come away with a 37% better perception of the brand.
Here is list of what works best to engage Springtime of Youth Attendees
- According to over 1,000 music festival attendees surveyed by EventBrite, Top 10 Brand Activations that Attendees engage with
- 70% Food or Drinks
- 61% WiFi Access
- 55% Festival Merchandise
- 48% Artist Merchandise
- 46% Cell Phone or Mobile Device Charging Stations
- 45% Access to Lounge or Relaxation Areas
- 43% Photo Booth
- 40% Product Samples
- 34% Branded Merchandise
- 32% Sweepstakes for product or cash prize